Advisor Blogging

“In many cases a well-developed blog is the most important aspect of a social media marketing effort. The hub of a brand’s social media presence should be their blog since it provides conversational social media content, as well as plenty of opportunities to integrate other social channels.” -Dan Zarella, author of The Social Media Marketing Book

If you have searched for information on Google or any other search engine, odds are you have found yourself on a blog and may not have even realized it. Blogs exist on just about every topic you can imagine and many of them provide valuable information and resources to their respective readers. Blogs are the great equalizer of the internet! Whether you are a seasoned financial advisor or just starting out, you have an opportunity to significantly enhance your credibility, expand your reach, land new prospects and referrals, and build a community around your niche markets. Your customized WIRED ADVISOR Blog site will serve as the central “HUB” to your online personal brand and social media portfolio. With your Blog site, you can quickly begin building a professional, consistent, online personal brand designed to attract your ideal prospects and clients. Static websites are outdated, and nothing more than online brochures. Blogs are dynamic, content driven self-publishing platforms from which to share your ideas and expand your reach in your niche markets…rather than searching for new clients, blogging enables clients and prospects to “discover” you!

7 FACTS ABOUT WIRED ADVISOR CUSTOM BLOG SITES

1)WHAT MAKES A CUSTOM BLOG SITE MORE VALUABLE THAN A WEBSITE?
Websites are typically static in nature, and serve as nothing more than an online brochure. They do not have any built in components for business development. Blog sites are dynamic and updated frequently. If your blog site contains valuable, relevant, and niche focused content, it has the potential to rank higher in the search engines than a static website. In addition, as others across the web find your content to be valuable and relevant to niche topic areas, they will ‘link’ to you. All of those inbound links help your search engine stock. Inbound links are the currency of the web. Your Blog-site also serves as a hub for your online personal brand and will link to all of your social media profiles that you have established within your social media portfolio.

2)HOW WILL MY CUSTOM BLOG SITE ELEVATE MY PERSONAL BRAND?
A blog site is essentially a dynamic publishing platform that allows you to connect to your niche audience and build a micro-community on the web. It is an asset that continues to provide returns as you invest in developing and broadcasting your message. Blogging is a modern day relationship marketing tool that can help enhance your credibility, expand your influence, and provide you with new leads and contacts in your niche through elevating your visibility and authority.

3)HOW WILL I KNOW WHAT TO BLOG ABOUT?
At WIRED ADVISOR, we will provide you with all of the tools and training you need to be successful. You will have plenty to write about and you will also clearly understand how and when to blog for optimum readership. Your blog posts should be brief, but value-packed with rich key words relevant to your niche markets. Don’t worry, we’ll teach you everything you need to know. If you prefer to direct your content rather than produce it, we can do that for you as well. You will decide how involved you want to be.

4)WILL IT BE TECHNICALLY DIFFICULT OR CUMBERSOME TO USE MY BLOG SITE?

No. Some of our customers want to know all the ins and outs of the technology, and some just want to create and post content once they learn the basics. Others prefer to designate a team member to write their blog posts or to outsource the process completely. We can work with you based upon your specific needs but have found that most financial advisors want control over their content, and we believe that showcasing your authentic voice is the most powerful marketing tool. Your customized, fully featured financial advisor blog site will be built on the most powerful, state-of-the-art publishing platform available on the market. You will be sufficiently trained on how to publish content and navigate your site.

5)HOW DO I ENSURE MY BLOG WILL STAND OUT?
In order for your blog to stand out, your topics must focus on niche ideas, thoughts and concepts. We help you identify your target niche markets as well as target niche themes to write about and publish for your niche audience. We’ll ensure that your blog posts and pages are optimized for your niche keywords in order to get votes from the search engines and encourage inbound links that will help to elevate your site as an authority site.

6)WHAT MAKES A CUSTOM WIRED ADVISOR BLOG SITE PREFERABLE TO FREE BLOGGING SERVICES?
Not only do we know blogging; we know Financial Advisors. We understand how important it is to present yourself as the true professional that you are. Just as you would not prepare a cookie cutter financial plan and portfolio for your clients, we do not recommend a cookie cutter blog site for your professional brand. Well designed, professional blog sites are differentiated. They stand out from the crowd. Not only is a custom blog site essential to your professionalism, but owning your own custom domain is also very important. Most free hosted blogging platforms do not provide these essentials that can really help you stand out. In addition, they do not allow for customization and add-ons that can significantly enhance your site.

7)HOW LONG DOES IT TAKE TO MULTIPLY MY PERSONAL EQUITY THROUGH MY CUSTOMIZED WIRED ADVISOR BLOG SITE?

A blog site is a long-term asset and will return value to you over time. Claiming and developing your online assets is a process…similar to carefully constructing a client portfolio and watching it grow over time as you nurture it. Your personal online brand assets continue to grow in value over time, and as you continue to nurture and add to them, that value gets bigger, and bigger, and bigger. It is an asset that keeps working for you and it has extensive reach. The earlier you begin, the better off you will be.

READY FOR YOUR OWN BLOG SITE?