Financial Advisor Blogging

If you have searched for information on Google or any other search engine, odds are you have found yourself on a blog and may not have even realized it. Blogs exist on just about every topic you can imagine and many of them provide valuable information, education, and resources to their respective readers and subscribers.

Blogs are the great equalizer of the internet! Whether you are a seasoned financial advisor or just starting out, you have an opportunity to significantly enhance your credibility, expand your reach, land new prospects and referrals, and build a community within your niche markets.

Where does a blog fit in the context of a website?

At WIRED ADVISOR™, we believe your blog should exist as a separate, but related digital asset to your firm website for both search engine optimization and to emphasize “relationship development” over selling. Your blog will become the first place that visitors land based upon your online social networking activity. This makes it an effective asset for generating new leads, and for building a trusted network of clients, prospects, advocates, and centers of influence. In addition, blog technology makes it easy to distribute your content across the social web and remain visible and valuable with your target markets! A blog enables you the opportunity to truly differentiate yourself from your competitors.

WIRED ADVISOR™ Signature Blog Sites have been adopted by financial advisors from across the country who are successfully publishing and sharing their personality, passions, insights, and expertise with their target markets.

7 Facts About WIRED ADVISOR™ Blogs

View some of the financial advisor bloggers in the WIRED ADVISOR BLOG NETWORK

More articles about blogging for financial advisors from the Wired Advisor eMarketing Blog.

Learn More About WIRED ADVISOR™ Blogging Platform

BLOGGING & SOCIAL MEDIA FAQs

How can the WIRED ADVISOR social media blogging platform help me win new clients?

Your social media blog site will allow you to showcase who you are, who you serve, and how you serve them. People in your target markets and geographical location will get to know, like, and trust you as you consistently publish valuable updates and insights. Blog publishing will position you as an authority on social media sites and position you for introductions and referrals. It is key to building a powerful social media foundation and sustainable social networking strategy.

Why aren’t more financial advisors self-publishing on social media sites through blogging?

Many financial advisors have not begun to embrace blogging and social media. As more firms implement compliance policies and archiving solutions, we anticipate thousands of financial advisors will be blogging and participating on social media sites. If you want to grow your practice in the age of social media you must create, publish, and share content that will resonate with your target markets. Consistently publishing relevant and valuable content will help you build authority and grow your trusted network of clients, prospects, advocates, and centers of influence!

Is creating and publishing social content difficult?

NO! We make it very simple for financial advisors to build a powerful presence right out of the gate with tools, training, support, resources, and visibility in the WIRED ADVISOR™ Blog Network! We’ll help you develop your thought leadership “theme” and provide you with the guidance and support you need to grow a powerful online network of followers and advocates over time! You can self-publish your ideas and insights through text, video, audio, and images. A blog is a digital asset that continues to build equity for your name and your brand while you sleep. It is a repository for your intellectual capital available 24/7 to your target markets.

How will clients, prospects, and connections find me?

Do you realize that most online and email content is being consumed from mobile devices? WIRED ADVISOR™ Blogs for financial advisors are mobile friendly. This means that clients, prospects and connections can easily access and receive your insights from any device! Your blog posts will also be automatically delivered via email to your subscriber base and accessible through an RSS feed (for more technical subscribers). Your blog will can be easily accessed by anyone, anywhere, on any device!

Is self-publishing through blogging to social media sites compliance friendly?

YES! In many ways, a blog is very similar to a website with regard to necessary compliance pre-approval for the content you post and publish. At the same time, blog technology is very different from a website in that your blog can be easily updated frequently with multiple media formats and provide a more personalized communications approach within your target markets. Blogs are built for relationship development rather than product and services marketing.

Do I need a social media blog site if I already have a website?

YES! A blog can be integrated with your website but is much more effective in developing and strengthening relationships as a stand-alone “digital” asset developed around YOU, not the products and services that you offer. Blog technology makes it easy to push out your thought leadership to social networks and even deliver your posts through email. In addition, because blogs are updated frequently with new posts, they are much more favored by Google than websites. Think of your blog as the gateway between your website and your social media presence on sites like LinkedIn, Facebook, Twitter, and YouTube!